Pay Per Click Advertising Services in Minneapolis
In the online sphere, a need often arises for a little push–that bit of extra juice–in one’s advertising campaign. If you need to get results on your website immediately, or you just need to boost a specific product roll-out or promotion, pay-per-click advertising is the right tool to use from your marketing toolbox.
We have a modern PPC philosophy of keyword & competitor research incorporating click volume and search intent. We investigate on-page Conversion Rate Optimization (CRO) in combination with Quality Score optimization, to best ensure your marketing dollars won’t go to waste. Finally, we incorporate A/B testing to ensure we get the most bang for our buck whenever and wherever we buy ads.
Your Business is Our Business
Everything we do is full-service: intended to find the right strategy for your business goals and improve a business’ online presence from the ground up. That means we won’t nickel and dime you for every little thing we do. We believe this is the very best way to provide the most value to your business.
We Do PPC Services Differently
Keyword Research
We analyze keywords by a number of performance indicators, selecting those that display the most intent, volume, and value. Utilizing different technologies we are able to see a more complete picture of a keyword’s cost, competition, and trends.
Audiences
Selecting the right audience is crucial for any successful paid marketing campaign. We select audiences through an empirical method, cutting off groups that don’t stack up and boosting the best performers.
A/B Testing
Testing ad copy is considered an industry best practice and for good reason: Besides preventing ad copy from going stale, the continuous analysis of different ad content will give a marketer the quantitative foundation to confidently select the very best copy and imagery for their top-performing campaigns.
Ad Copy
As a part of our full-service PPC services, we will provide new and updated ads each month at no extra cost. This way, you don’t have to worry about paying again and again every time you need to freshen up your advertising.
Those who call themselves marketers and those who understand the intricacies of the SEM and PPC technologies available to us do not always coincide. Fewer still are those who are able to synthesize various disciplines to take full advantage of those technologies. We aim to be in that slice for your ultimate benefit.
Landing Pages
As another service to our clients, we also provide an optimized landing page at no extra cost with a 6 month commitment. By testing landing pages, you will have another avenue by which to optimize conversion efficiency for visiting customers. Plus, who can say “no” to free web design?
Automation
At Heavy Metal Marketing, we pride ourselves on providing cutting-edge services that take full advantage of the technologies we have available. Automation is a powerful technology that offers a wide range of utilities to help improve your campaigns. We implement Rules and Scripts as part of our PPC service to provide an always-on solution for increasing efficiency and productivity.
Reporting
Business insights are the most important aspect to running a successful business, and we want you to have a clear view of how our efforts are impacting your bottom line. To that end, we provide top-of-the-line reporting via the new Google Data Studio product, fully integrated with your paid advertising and analytics platforms. With dynamic, unfettered access to all your most important data, you will be in the best possible position to make intelligent decisions for your company.
Our PPC team is ready to maximize your ad efforts
Contact us today for a free pay-per-click consulation.
