Looking to build awareness around your company, its products or services? Hoping to strengthen relationships with your current fans and maybe get some new ones?
Heavy Metal Marketing offers viral marketing services to help you achieve just that. It’s a natural addition to a mature SEO campaign or for amplifying promotion around an event or launch.
If you want something safe and unadventurous, this service is not for you. Our viral marketing services are reserved for creative marketers willing to try new and inventive approaches to reaching their audiences in unexpected ways and places online.
Our digital analysts look to guerilla marketing tactics to inspire your viral campaign. We analyze your existing data and use it to inform research that finds possible veins to tap. Some of our ideas take shape in the form of:
While the goal behind each viral marketing campaign differs, the baseline metric is reaching people where they spend time online. We prefer to meet them where they are, in places that bring them joy. Then we see how we can contribute in a positive way, naturally gaining visibility in the process.
Since we’re essentially customizing guerilla marketing tactics through data insights, this page is reserved for only the edgiest marketers wanting to stand out from the crowd.
If you’re looking for a clever, data-drive idea that has the potential to catch fire, welcome.
Digital guerrilla marketing is guerilla marketing tactics executed online. Guerrilla marketing is when a company uses unusual tactics to achieve a goal, inspired by guerrilla warfare.
A successful campaign will lead to an increase in engagement in having created a memorable experience between a fan and a brand. In many cases, the transcendent goal is to get fans to think different of your brand, expanding their understanding and associations with your services and products.
Viral marketing is an online marketing technique that causes users to share a marketing message with others, producing exponential growth in visibility and awareness. The marketing message can come in any form, allowing for endless creativity and mediums.
Even if the marketing message is shared slowly, the campaign can be considered a success if the sharing is sustained by other forms of advertising or public relations.
Stealth marketing, sometimes used synonymously with viral marketing, is when a campaign intentionally operates in a furtive manner. In these cases, an audience may not know that they’re being marketed to. Sneaky behavior doesn’t promote trust, so we avoid stealth tactics.
Guerrilla marketing and viral marketing are both characterized by their quick turnover, relatively low expense, and endless opportunities for creativity to produce a memorable experience for potential fans. That sounds something inherently punk rock and something we want to help you do!
With imagination, energy, and data-driven strategies, we can increase brand awareness, loyalty, and sales by performing product promotion your audience actually cares about.
You’re right. You can’t bring a horse to water and force it to drink. But you can make it thirsty.
We can’t guarantee virality, but our team of marketers and analysts can use their experience to create and execute successful campaigns that have high viral potential.
When you think “guerrilla marketing”, larger-than-life marketing materials and special event pop-ups come to mind–like the Kwik-E-Marts opened for the Simpsons Movie. While effective, the benefits are maximized when your efforts gain traction online, since it has the biggest reach.
That’s why we offer data-driven viral marketing services with digital grassroots approaches and cross-channel marketing.
Memorable campaigns can’t be mass-produced; they’re only bespoke.
Let’s chat to figure out what will make you truly stand out from the crowd and make connections with those who matter.
